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NEW YORK Data released today by Nielsen Media Research show that American television viewing continues to increase despite growing competition from new-media platforms like video MP3 players, cell phones and online video.
The total average time a household watched TV during the 2005-06 season was 8 hours and 14 minutes per day, a 3-minute increase from the 2004-05 season, and a record high, per Nielsen.
The average amount of TV watched by an individual viewer last season was 4 hours and 35 minutes per day, also up 3 minutes.
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