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NEW YORK The cost of making a 30-second commercial rose 4 percent, and the price tag of making any spot, regardless of length, was up 6 percent in 2003, according to a survey by the American Association of Advertising Agencies.
David Perry, director of production at Saatchi & Saatchi and chairman of the 4A’s broadcast production committee, said that the increase, the first in three years, was just a reflection of the general rise in the cost of living and consumer price index.
“The
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