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Richards Returns Container Store to Airwaves After 10-Year Hiatus
DALLAS–The Container Store in Dallas released its first television advertising campaign in a decade last week.
The privately held, $240 million company is known for pioneering the storage and organizational retail category. Its store locations are full of hooks, shelves and specialty boxes aimed at uncluttering the messiest of consumers.
“Garage,” a new 30-second TV spot from The Richards Group in Dallas, takes a lighthearted look at hyper-organization. The camera pans across racks of meticulously placed objects in a garage, showing screwdrivers hung in neat rows, tennis balls placed equidistant from each other, and even the family dog parked on its designated shelf.
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