TV Advertising Gets Healthy Prognosis

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LOS ANGELES Reversing a two-year trend in which ad expenditures lagged behind consumer spending, advertising outpaced end-user spending in 2003, said a PriceWaterhouseCoopers study, “Global Entertainment and Media Outlook: 2004-08.”

Advertising worldwide grew at a 4.8 percent pace, compared to spending’s 4.1 percent last year. “This is particularly impressive because the even years tend to spike because of regular events such as elections, Olympics and World Cup matches,” said Pete Winkler, managing director of entertainment and media practice, PWC, New York.

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