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Hampel/Stefanides here contrasts life in the Bay Area with that of small-town America in a new TV campaign promoting Cox Interactive Media’s BayInsider.com Web site. It is the shop’s first work for the Atlanta-based client.
The three 30-second spots, initially appearing only on San Francisco’s Fox affiliate, KTVU/Fox 2, pose the question: “Aren’t you glad you live in the Bay Area?” The tagline for the campaign is, “It’s all about the Bay.” Four more spots are in production.
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