Dave Tutin, who joined Grey in 1998 to form a technology and telecommunications practice within the agency, has been pro moted to global creative director, technology, a newly created position.
The move recognizes his success in helping to win several high-tech accounts and emphasizes the shop's commitment to expanding its high-tech resources, said Steve Blamer, CEO of Grey New York, to whom Tutin continues to report.
"Dave's understanding of the tel e com and technology sector is unpre cedented," Blamer said. "He's an amazing talent and has been able to deliver highly intelligent insights coupled with great creativ ity for all of our technology-based global clients."
Tutin, 49, one of four ecds at the agency, is also managing partner of darkGrey, one of eight "villages" or units within Grey.
Under Tutin's leadership, the group, not formally named until 2001, has landed Oracle, Unisys, Double Click and BellSouth for a total of about $300 million in billings.
"It can be seen as a coming of age for the tech group within Grey," said Tutin. "What started as a plan three years ago is now a reality. We are a global player in technology and communications."
Prior to joining Grey, Tutin held senior creative positions at McCann-Erickson in London, Hong Kong and San Francisco. While at McCann, he worked on AT&T Wireless, Silicon Graphics, Coca-Cola, UPS and Gillette.
He has also worked at the then-named Benton & Bowles and J. Walter Thompson, both London.