Turning Point in Dallas

Rosenberg Buyout Signals External Growth
DALLAS–Making a determination to build from without, Point Group chairman David Kniffen has bought a real estate marketing shop here and promises another acquisition within a year.
The Dallas agency owner has purchased Rosenberg Advertising and appointed that shop’s principal, 30-year veteran Allan Rosenberg, to an executive vice presidency at Point. Terms of the deal were undisclosed.
Kniffen, an investor who entered the advertising business three years ago when he bought the former Point Communications agency, said the $30 million shop reached a crossroads where “critical mass” growth was more attainable through external means.
“Our business, from where it was a couple of years ago, grew dramatically,” Kniffen told Adweek, “so we added to our [growth] strategy by looking to acquire rather than to build functional areas.”