Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA–In a change of strategy, Turner Network Sales has consolidated two of its divisions at a single advertising agency, McCool Communications.
All local ad sales and advanced promotions were awarded to McCool, which, like Turner, is based in Atlanta. Several local agencies had shared the two accounts.
Billings were not disclosed, and representatives for Turner did not return calls by press time.
Agency president Campbell McCool called the win “significant . . . more of an ego thing than anything else.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in