NEW YORK Susan Nathan, Universal McCann's top media researcher, has joined Turner Broadcasting System as vp, media currency.
Nathan, a widely respected research veteran, had been with UM for 16 years, most recently as svp, director of media knowledge. At Turner, she will be responsible tracking and analyzing the impact of the switch to commercial (vs. program) ratings, effective with the start of the fall TV season. Nathan will also collaborate with Turner Research on key internal and industry surveys and audience measurement initiatives.
Nathan reports to Barry Fischer, evp, market strategy. She will be based in New York, as she was at UM.
"Susan's professional credentials are extensive, diverse and impressive," Fischer said in a statement. "She has been an influential leader in the media research and agency communities and brings to Turner vast expertise in primary and secondary research methodologies, as well as critical understandings of the issues in today's media environment."
Nathan joined McCann in 1991 after 10 years at different agencies in various research capacities. She began her career at A.C. Nielsen, where she was an account group manager. (The Nielsen Co. now owns Adweek.)
Nathan has also served as chairperson for a number of industry associations, including the American Association of Advertising Agencies' Media Research Committee (2000-01), the Agency Media Research Council (2003) and the Media Ratings Council (1999-2002).
Turner's ad-supported networks include TBS, TNT, CNN, Cartoon Network and Court TV. Turner is a unit of Time Warner.