CHICAGO Turner Classic Movies has tapped One and All to create a campaign for its flagship Sunday night program, The Essentials, without a review.
The assignment is the second go-around for the Minneapolis shop with the Atlanta-based cable network. Last year, the shop created a campaign for TCM's annual "31 Days of Oscar" programming.
"The Essentials is an important entry point into the Turner Classic Movies brand for younger viewers," said Tanya Coventry-Strader, vice president of consumer marketing for the network, in a statement. "One and All's work for other clients convinced us they could bring viewers to this key program."
The Sunday-night program plays classic movies from TCM's vast motion picture library, coupled with information about the making of the film, much like the commentary and extras found on DVDs. Spending was not disclosed for the assignment.