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ATLANTA-Turkel Schwartz & Partners of Miami has been named agency of record for mortgage.com, based in nearby Plantation, Fla.
According to Seth Werner, chairman and chief executive officer of the consumer mortgage-lending venue on the Internet, the advertising account will bill between $10-12 million over the next 12 months.
Werner said other agencies pitching the business were Goodby, Silverstein & Partners in San Francisco and Partners & Simons of Boston. Turkel had been one of numerous regional shops working with the client on a project basis, but the only one invited to vie for agency of record status.
“They had a good history of doing a great job creatively and energetically,” Werner said.
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