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The first step of selling what Noven Pharmaceuticals claims to be totally pain-free dentistry has begun in a print trade and direct mail campaign from Turkel Schwartz & Partners (TS&P) in Miami.
The agency’s first assignment is marketing the client’s DentiPatch, an anesthetic strip that prevents the discomfort of oral injections and soft-tissue dental procedures. TS&P acquired Noven’s multi-million dollar account in August.
“We always approach a new campaign by asking ourselves why should anybody care [about the product],” said agency partner Bruce Turkel.
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