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The Beacon Council, has chosen Turkel Schwartz & Partners to create its Miami-Dade 2000 economic development initiative.
The 15-member organization, South Florida’s economic development engine, hopes to attract corporate investment and expand the job base while combatting Miami’s persistent image as a high-crime area.
Funding for the three-year marketing initiative has been estimated at $3 million annually. According to council estimates, $1.5 million has been earmarked for print, collateral and interactive advertising. The campaign kicks off early next year.
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