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ATLANTA Turbulence Advertising launched a new campaign today for theSunPost newspaper, the agency said.
The independent Miami shop got the account earlier this year without a review. The newspaper, the second-largest weekly in South Florida, had never worked with an ad agency before but wanted help rebranding the paper for its 20th anniversary this year.
The campaign includes bright orange outdoor ads that are appearing on bus stop posters, mobile billboards, delivery bags, T-shirts and wild postings.
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