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NEW YORK Upscale luggage maker Tumi has awarded creative duties to Avrett Free Ginsberg, a unit of Interpublic Group here.
New ads will launch in the fall. While past efforts have focused on performance, AFG will take a high-end, fashion approach, positioning Tumi against other luxe brands.
Saatchi & Saatchi previously held the account.
AFG’s other luxury clients include St. Regis Hotels and Van Cleef & Arpels.
Tumi spent $1 million on ads in 2003, per Nielsen Monitor-Plus.
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