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DALLAS Keating Magee said it has been awarded the $1 million advertising account of Tulane University Hospital & Clinic.
The New Orleans shop won the business of the 300-bed university hospital in a review against The Graham Group of Lafayette, La., which had been doing work for the client on a project basis, according to Keating Magee CEO Jennifer Magee.
The first major campaign will break in New Orleans in mid-June and encompass television, radio, print and outdoor.
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