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Gearon Hoffman’s latest work for Tufts Health Plan uses humor to focus on client offerings that go beyond the basics of managed healthcare.
Breaking this week on regional cable and broadcast outlets are four 15-second television commercials that serve as brief informative skits, each highlighting a different program or service offered by Tufts.
One execution, titled “Stair Master,” shows an overweight young man struggling to climb the stairs in his apartment building—a task that proves to be no challenge for his elderly neighbor.
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