Tuerff's 'Pay It Forward' Plan Catches On

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS An ad agency has enlisted new businesses willing to “Pay It Forward” through a charitable campaign born of the terrorist attacks of Sept. 11, 2001.

Kevin Tuerff, president of Tuerff-Davis EnviroMedia, Austin, Texas, started the project two years ago to thank the people of Gander, Newfoundland, Canada, for taking care of him and other airline passengers diverted there when flights were halted on 9/11.

“During this stressful time, a small town of 9,000 residents cared for, housed and fed more than 6,595 stranded airline passengers including my partner and me,” Tuerff said.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in