Tuerff, GCI to Tell Dell's Recycling Story

DALLAS Dell Computer Corp. has hired Tuerff-Davis EnviroMedia and GCI Read-Poland to handle public relations efforts for its new computer recycling program, Tuerff-Davis said.

Tuerff-Davis, which specializes in environment-friendly advertising and public relations, co-pitched the account with GCI Read-Poland, which, like other GCI Group offices, handles much of Dell’s public relations support.

The two Austin, Texas, firms will promote Dell’s new customer recycling program, which the Round Rock, Texas-based client launched last October, to customers, opinion leaders and environmental groups, according to GCI Read-Poland president and CEO Jeff Hunt.