Tuerff-Davis EnviroMedia topped three other finalists to win the Texas Department of Transportation's anti-litter advertising account.
The two-year contract is worth an estimated $1.5 million annually. The incumbent, GSD&M of Austin, Texas, opted not to defend. The other finalists were JWT Specialized Communications of Dallas, Fo-garty Klein & Partners in Houston, plus Austin's T3 and Sherry Matthews Advertising.
"Chalk one up for the underdog," said Valerie Davis, vice president of the six-person Austin shop. "We positioned ourselves against the competition with a 'Don't mess with EnviroMedia' strategy based on our environmental expertise, teamwork and creativity."
Davis said her shop will keep the "Don't mess with Tex-as" tagline of GSD&M. EnviroMedia competed in conjunction with The Davis Group, Inks Production Co. and NuStats International, all in Austin.
Davis and agency president Kevin Tuerff will meet with the client this week to discuss a two-year plan to reduce highway littering. The contract officially begins April 1; the shop plans to roll out its first campaign this summer.
Davis said advertising will continue to employ high-profile Texans, but Tuerff added, "We've got big plans to involve every Texan in this important litter prevention campaign."