Fast-food chain Tubby's Inc. has enlisted Daniel Brian & Associates to create a print, radio and TV campaign.
The work is expected to appear in mid-September, and marks the Sterling Heights, Mich., company's first TV effort in two years, said marketing director Ellison Overhardt.
The work from the Troy, Mich., agency will introduce a new product for Tubby's, which operates 95 submarine shops in Michigan, Florida, Arizona, Iowa, Missouri, Nebraska and Canada. Annual ad spending is estimated at $1 million.
Up until now, the company handled most of its marketing projects in-house, with some assistance from small creative shops, Overhardt said. She called Daniel Brian a "young agency on the cutting edge."