Tubby's Chain Taps Daniel Brian For New Campaign

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Fast-food chain Tubby’s Inc. has enlisted Daniel Brian & Associates to create a print, radio and TV campaign.
The work is expected to appear in mid-September, and marks the Sterling Heights, Mich., company’s first TV effort in two years, said marketing director Ellison Overhardt.
The work from the Troy, Mich., agency will introduce a new product for Tubby’s, which operates 95 submarine shops in Michigan, Florida, Arizona, Iowa, Missouri, Nebraska and Canada. Annual ad spending is estimated at $1 million.

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