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CHICAGO The American Legacy Foundation’s national smoking prevention campaign aimed at youth tackles social networking Web sites with the latest phase of the “Infect truth” campaign.
Starting this week, materials like “Truth” wallpaper and branded bumper stickers are available for downloading through MySpace, Hi5, Bebo, Piczo and Xanga. Teens also can grab “Infect truth” wallpaper and case covers for their Sony PlayStation consoles—the first time “Truth” has produced creative for the portable gaming device.
Arnold, Boston, and Crispin Porter + Bogusky, Miami, are the lead agencies.
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