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Hardware Cooperative Consolidates Account at Pittsburgh Shop
CHICAGO–A strategic platform first developed more than year ago helped Marc Advertising secure TruServ Corp.’s $50-60 million account, executives said.
The hardware co-op becomes the Pittsburgh shop’s biggest client, and the win is expected to affect all of its regional offices, including K&R Marc in Chicago, where a client service director will be added.
TruServ plans a major image campaign for its True Value brand beginning in March, with spending perhaps four times the $15 million laid out in past years, said Tom Filipski, the Chicago company’s senior vice president for advertising, marketing and business development.
“For the past few years we’ve been kind of quiet,” Filipski said.
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