The fledgling Trumpet Advertising here last week picked up a Gatorade regional marketing assignment.
Trumpet principal Jim Gradl declined to estimate the size of the account. He said Peter A. Mayer Advertising here and Gatorade's national agency, Foote, Cone & Belding in Chicago, were also considered for the assignment.
A Gatorade representative could not be reached at press time.
"This is the first time that Gatorade has hired an agency to do regional work," Gradl said.
An industry insider estimated spending at less than $2 million for the region that stretches from Lafayette, La., to Mobile, Ala. and Jackson, Miss.
"This win validates what we want to do with this new company," Trumpet principal Robbie Vitrano said. "Our process of creating advertising and organizing our company is one. It's lean, very focused and more effective."
Trumpet will begin work immediately for the sports drink's peak season, which begins next month. It will develop radio, print and local television and handle other local marketing and sponsorship activities.
"We'll utilize the national ["Life's a sport, drink it up"] tagline and keep the same image, but find a way to make it more directed to this region," Gradl said.
Trumpet was formed by three former employees of Bauerlein Advertising, which declared bankruptcy last August.