Trumpet Gets To Play For Gatorade In South

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The fledgling Trumpet Advertising here last week picked up a Gatorade regional marketing assignment.
Trumpet principal Jim Gradl declined to estimate the size of the account. He said Peter A. Mayer Advertising here and Gatorade’s national agency, Foote, Cone & Belding in Chicago, were also considered for the assignment.
A Gatorade representative could not be reached at press time.
“This is the first time that Gatorade has hired an agency to do regional work,” Gradl said.
An industry insider estimated spending at less than $2 million for the region that stretches from Lafayette, La.,



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