Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – McConnaughy Stein Schmidt Brown here was awarded Cotter & Co.’s $15-20-million True Value Hardware business last week after a quiet shoot-out with CME-KHBB/Chicago, and Meyer & Wallis, Milwaukee. The agency got its foot in the door after winning the company’s Tru-Test paint business late last year. The leading hardware chain is looking to boost its image as it faces increased competition from discounters. The business had been handled in-house.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in