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Spike Advertising’s testimonial campaign for the Central Vermont Medical Center features people speaking candidly about serious illnesses and health concerns.
One TV spot from the Burlington, Vt., shop features a diabetic woman who learns to control her disease through a program at CVMC.
The effort is intended to strike “a positive, emotional response” with target audience, which consists of women 30 and older, said Spike president Ken Millman.
A second commercial shows a married couple discussing the quality nursing the husband received when he was treated for colon cancer.
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