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As Omnicom was laying plans to take on additional DaimlerChrysler business to its new PentaMark unit last week, True North was griping about the process.
“The client said the review was an even playing field,” said TN chairman David Bell in a statement. “But we un-derstand from comments made in the press since the review that all along the other team was playing with our guys in their key positions.”
Several executives expressed confusion over Bell’s comment, saying that all along Chrysler, which made it clear that the review was meant to save costs, had hoped the winner would retain key players from the other side.
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