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Friends come in all shapes and sizes—as well as species. And they’re always there for each other, according to a new PSA campaign for Friends of Animals.
The print effort, by PlowShare Group, includes three ads that bear the line, “A friend will always be there for a friend.”
One ad shows a chimpanzee reaching out to a human hand above. Another shows two chimps sitting beside each other—with one animal’s arm around the other. A third execution shows a chimp looking directly at the viewer, its arm around a tree.
Each ad urges people to “be a friend for life.”
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