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The Adrian Dominican Sisters want people to think about religion as a vocation—or simply think about religion, period.
The Catholic order has launched a full-blown ad campaign with TV, Internet, direct mail, college outreach program and outdoor, said Chris Barecki, the organization’s director of communications. Barecki was hired a year ago, chiefly to create the group’s inaugural media campaign.
The advertising is intended to increase public awareness of the Adrian Dominicans, based in Adrian, Mich., and to provide a means of contact for those considering a religious vocation, he said.
Billboards employ simple executions and feature a plain black background with large white type.
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