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The Lord Group’s first TV spots for Nobody Beats the Wiz use summertime vignettes with sour endings to encourage consumers to get out of the elements and into the store.
The creative positions the reinvigorated retailer as the single source for consumer electronics and such new offerings as tickets to sports events or Radio City Music Hall shows–courtesy of the chain’s new owner, Cablevision Systems Corp.
One spot begins with a young couple on a porch swing, gazing at what appears to be a starry sky.
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