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TroneAtlanta has hired Monica Seares Olsen as its first media director.
Olsen will report to agency president Jackson Houk.
“She’s got tremendous experience on the agency and client sides,” said Houk, adding that Olsen would work closely with the Atlanta shop’s brand management team and the media department at parent Trone Advertising in Greensboro, N.C.
Olsen’s client experience includes a four-year stint with The Gap, where she managed media planning and buying for the retailer’s Old Navy stores.
“Managing a brand and a corporation is much more complicated than you’d think,” said Houk.
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