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Seeking to establish itself as a player in the telecom and Internet arenas, WinStar Communications has launched a review for its $15 million corporate image account.
The New York-based company invited Trone Advertising to participate, but the incumbent has declined, according to its chief executive officer, James Feeney.
From its New York office, the Greensboro, N.C., agency had crafted WinStar’s tagline, “Brave new business,” which is featured in a current television effort.
Up to 10 shops may have been contacted.
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