Trone Makes the Cut With Jacobson

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ATLANTA Trone has won the Jacobson Lawn Mower advertising account following a review, the client confirmed.

The High Point, N.C., agency bested two Wisconsin shops: Charleston|Orwig in Hartland and Bader Rutter in Brookfield.

Geography played a part in the selection, but it was not the deciding factor, said Joe Zvanut, advertising and promotion specialist at the Charlotte, N.C.-based client. “Trone was the best fit for where we’re going,” he said.

The lawn care equipment manufacturer traditionally sells its products to golf courses.





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