Trone Gives Insurer Jefferson Pilot A New Life In Financial Circles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The renamed Jefferson Pilot Financial in Greensboro, N.C., strives to broaden its image from life insurance company to financial services provider via TV commercials breaking this week in the East, Southeast and Midwest.
Trone Advertising in Greensboro created the new campaign, themed “Helping you write the story of your life.”
Trone executive vice president and creative director Ron Irons, who worked on the campaign with senior vice president and creative director Mike Turner, said the new slogan “fit perfectly with Jefferson Pilot’s new vision of [it-self].”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in