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Triple Play at CMN

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BOSTON Corey McPherson Nash said it has added three clients in recent weeks for a mix of online and offline marketing and design services.

Bergen Business Networks in Waltham, Mass., has hired Watertown, Mass.-based CMN to develop and define a visual identity that supports its positioning as a premier research-based, peer-networking group for executives who are responsible for ensuring the growth of their company's human capital.

Leveraging the company's tagline, "Connecting executives to solve today's healthcare challenges," CMN will design and develop a logo that can be used for its corporate identity, as well as a broad range of other marketing materials.

The Harvard Graduate School of Education in Cambridge, Mass., is working with CMN to redesign its Web site to reflect a more focused and coherent structuring of the school's mission, programs and impact on education. The new site will highlight key faculty activities and the institution's impact on education locally, nationally and internationally.

For Monitor Networks, also in Cambridge, CMN will design and develop a logo and Web site that positions the company via the tagline "Networked-based business innovation."

The budgets were not disclosed but are likely in the combined mid-six-figure range.

—Adweek staff report