BOSTON Trion Communica-
tions has been selected as Mid-Atlantic Foods' lead agency.
The Providence, R.I.-based shop's first task is to re-launch Gordon's Chesapeake Classic soup line through radio and outdoor executions which are expected to break in the third quarter. Trion will also re-design the food concern's packaging.
"This further establishes Trion within the packaged good category," said Alan Casucci, managing director at Trion, of the win.
Spending was not disclosed; Trion won the business without a review.
"Trion impressed us with their 'BrandTruth' process which will help us understand consumer perceptions of our brand and also build a strategic plan for all future marketing activities," said Wally Gordon, president of Mid-Atlantic Foods in Pocomoke City, Md.
Trion's client roster includes Jiten Hotel Management and Blount Seafood.