Trion Signs Up 3 Tech Clients | Adweek
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Trion Signs Up 3 Tech Clients

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Trion Communications has added three clients to its growing technology portfolio.

The Providence, R.I., agency recently picked up duties for TowerStream, Advanced Material Technology and the Rhode Island Technology Council. The combined accounts total $2 million in annual billings.

"It's not the only sector we want to be in, but we have a really good understanding of technology," said Josh Fenton, president of the agency.

For TowerStream, a Middletown, R.I., provider of wireless broadband services, Trion will handle advertising, public relations, direct marketing and online services. Print and radio ads are slated to launch next month; outdoor executions are also a possibility, according to Fenton.

For Advanced Material Technology, a Watertown, Mass., manufacturer of sensors and simulators for biomechanical applications, the shop will execute a global image campaign, a public relations push and trade-show efforts. Print advertisements will launch in February issues of trade and business publications.

The Rhode Island Technology Council, the state's trade association for the information technology industry, chose Trion for publicity, ad-vertising and event management chores, including its Venture 2002 conference, to be held in June. Print ads will debut in the spring.

Trion claims about $20 million in total billings and revenue in the $3 million range. The agency works with clients such as Verizon Wireless, Walgreens, Annie's Homegrown and Point Judith Capital.