Trion Backs R.I. Smoke-Out

BOSTON A smoky diner is the setting for a new 30-second commercial from Trion Communications for the American Cancer Society.

As a waitress serves a rude customer who blows smoke in her face, another burly guy (sans shirt and slacks) lurks in a booth in the background. “The ‘No shirt, No shoes, No service’ policy was created to protect you from unhealthy and unsanitary conditions,” a voiceover says. “So, where’s the law for second-hand smoke?”

The spot closes with the tagline, “Let’s clear the air in restaurants,” and directs viewers to the Cancer Society’s Rhode Island Web site and information line.