BOSTON Trinity Communica-
tions has launched a national print campaign for investment company Bessemer Trust. Ads focus on high-net-worth families.
One ad shows stately pillars with the text, "For wealthy families, objective, unbiased investment advice is a necessity." Another ad is headlined, "The success of your legacy is our legacy." The tagline: "Enhancing private wealth for generations."
Jessica Briggs, creative director at the Boston-based independent, guided the campaign and it will run through the rest of the year. The media buy includes the Financial Times, The Wall Street Journal, and Worth.