Lee Gonsalves has been named vice president, marketing and creative services at Tribune Entertainment Co. She will be responsible for overseeing marketing efforts for the company, as well as for Tribune Entertainment's program portfolio. Gonsalves also will direct marketing for Tribune's program-related merchandise and consumer products, corporate communications and program publicity, and coordinate company presence and activities at industry trade shows. Gonsalves reports to Dick Askin, president and CEO of Tribune Entertainment in Los Angeles. Most recently, Gonsalves was vice president, programming and production for E! Networks in Los Angeles.