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NEW YORK Tribal DDB has tapped Paul Roberts, who most recently oversaw the Midwest region for Organic, as general manager of its Dallas operation.
Reporting to Tribal DDB North America CEO Matt Freeman, Roberts will assume strategic and operational responsibility over the interactive agency’s largest domestic office, which services clients like Pepsi, the U.S. Air Force and AstraZeneca’s Nexium. He replaces Dave Evans, who left earlier this year after more than four years to pursue other opportunities.
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