NEW YORK Tribal DDB in Dallas has created three new leadership roles in an effort to strengthen its client ties.
"There is an overall shift to become more defined in how we serve our clients," said Dave Evans, general manager of the office, to whom the trio will report. "We want to be in a position where we are engaging clients more from a proactive manner."
The 70-staffer Southwest office, which is a part of Omnicom Group's Tribal DDB Worldwide, works for brands like Pepsi, American Airlines, Samsung and Frito-Lay, among others.
Angela McCune-Mason, a marketing director in Motorola's PCS division for the past four years, has been named client solutions director. In the post, McCune-Mason, 35, who will oversee three teams of up to seven staffers each, is charged with identifying emerging-technology and creative opportunities for clients.
At Motorola in Libertyville, Ill., she directed marketing strategies and programs for the company's wireless devices. Before that, she was consumer marketing director for Franklin Park, Ill.-based Life Fitness, where she promoted an extensive line of home exercise equipment to consumers through integrated marketing plans.
Brett Gow has joined as business intelligence director, responsible for developing insights based on collected data and applying them to clients' marketing programs. Gow, 45, who most recently was a senior manager at Dell Computer in Austin, Texas, for a year, will manage a group of 10-12 employees. Over the course of his career, he has steered customer-relationship marketing initiatives for First Union National Bank (now Wachovia), American Express, SunTrust Banks, Rapp Collins and Wunderman.
The third hire, Wes Wright, has been appointed consumer experience director, supervising a team of about 25. Wright, 39, who formerly led the Dallas operations of Lante Corp. and Luminant Worldwide for a combined three years, will work to improve consumers' experience with clients' brands. He will also oversee creative and technological developments. His experience also includes a seven-year run as president and CEO of Inmedia Inc. in Dallas.
Separately, the Dallas office has made two creative appointments: Scott Johnson and Braden Bickle as creative director and associate creative director, respectively. The former comes from Rick Johnson & Co. in Albuquerque, N.M., where he was a cd for two years, and the latter arrives from Ackerman McQueen in Oklahoma City, where he was an acd for four years. Both report to McCune-Mason.