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DALLAS Tribal DDB Dallas has designed a Web microsite with an interactive arcade game for Mountain Dew’s new MDX energy drink, the agency said.
BeNocturnal.com features a cast of eccentric characters in a taxi who ask the driver for advice on getting to late-night spots. After selecting a driver from a choice of “Van the Bat,” “Pete the Possum” and “Trey the Owl,” the player then has to steer the cab to a destination before time expires.
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