Trend Spotting

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So you think science fiction, sushi and spirituality are hot right now? How about designer Tommy Hilfiger, two-tone hair color and Madonna?





Those who answered ‘yes’ to the first question are probably ‘trendsetters.’ But those agreeing with the second are ‘mainstream’–at least according to The L Report.





Compiled by Del Mar, Calif., agency Lambesis, The L Report is composed of six volumes published each quarter that can be used by clients to find out what is hot for 14- to 30-year-olds.
















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