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Cole & Weber/Red Cell has been tapped by Tree Top to handle the apple juice marketer’s creative, media, direct marketing, consumer promotions and public relations duties, the Seattle agency said last week.
The estimated $3-4 million win comes after a three-month review that included about 10 undisclosed agencies in the Pacific Northwest. Publicis in the West in Seattle previously handled the account.
Tree Top is a grower-owned apple and pear processing cooperative best known for its apple juice.
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