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Fallon has hired Susan Treacy as a group creative director and copywriter, reporting to Minneapolis creative director Bruce Bildsten. Treacy, formerly a senior copywriter and associate creative director at TBWA\Chiat\Day in San Francisco, has worked with clients such as Addidas, Levi’s and Fox Sports. A graduate of the University of Wisconsin-Madison and a Milwaukee native, Treacy said she wanted to return to her Midwestern roots. Additionally, the shop has added Tim Gillingham as a copywriter.
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