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TraverRohrback has enlisted one of TV’s top stars, Bill Cosby, to help encourage parents and children to embrace another medium: reading.
Cosby taped two 30-second spots for the Kalamazoo, Mich.-based agency’s campaign promoting the Ready to Read program. Also included in the effort are two posters and three outdoor boards, plus two radio spots that are in development, said Bill Traver, TraverRohrback’s chief executive officer. All campaign work was donated to the project. Outdoor boards were donated by Adams Outdoor.
The goal of the initiative is to get parents to start reading stories aloud as early in their children’s lives as possible.
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