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State tourism marketing is no vacation, primarily because there are 49 competitors vying for the same consumers. To reward those whodo it particularly well, the National Council of State Tourism Directors presents its Mercury Award.
The latest winner is Rick Johnson & Co. of Albuquerque, N.M., which uses a 27-foot recreational vehicle named Moby VIC on behalf of the New Mexico Department of Tourism.
The mobile visitors information center and traveling billboard displays scenes of the Land of Enchantment.
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