CHICAGO The Michigan Economic Development Corporation has awarded the state's Travel Michigan account to Interpublic Group's McCann Erickson after a review, a state official confirmed.
McCann's Birmingham, Mich., office will handle the account, promoting tourism to the state and driving traffic to the MEDC's Michigan.org Web site.
"Tourism has always been a key part of Michigan's economy, and we are thrilled at the chance to contribute in a significant way," said Gary Neel, CEO of the McCann office, in a statement. "We are confident that our experienced and talented team will deliver the insightful strategies and effective communications demanded of this account."
The agency's contract will run until Sept. 30, 2007. Nearly 20 agencies submitted bids for the account, which was put up for review in early January. Finalists for the account were: McCann; the Detroit-based independent incumbent, Brogan & Partners; and Soloman Friedman in Birmingham, according to an MEDC representative.
Brogan's most recent work for the program carried the tag, "Great lakes. Great times."
The MEDC rep said the advertising budget for Travel Michigan could go as high as $16 million a year. The MEDC spent less than $1 million on advertising last year, according to Nielsen Monitor-Plus.