TRANSGLOBAL VACATIONS

Advertising’s detractors accuse it of making us want things we don’t need—as, indeed, it does. But we’re capable of wanting countless things without any such prompting. The genius of advertising is to make us experience our inchoate wants as if they were urgent needs. This one does a good job of it. It’s not that we have a well-defined desire to pack our families into airplanes and fly off to the tropics. But parents do have an all-too-well-defined desire for a respite from wrestling their toddlers into and out of winter clothes.